Digi-Journal » Marketing http://www.digijournal.net My Digital Journal Online Tue, 13 Jul 2010 03:10:00 +0000 http://wordpress.org/?v=2.7 en hourly 1 Popular Consumer Mailing Lists http://www.digijournal.net/marketing/popular-consumer-mailing-lists/ http://www.digijournal.net/marketing/popular-consumer-mailing-lists/#comments Mon, 28 Sep 2009 17:35:42 +0000 JournalR http://www.digijournal.net/?p=404 mailOne of the best ways to market your business is to use direct mailing lists. These lists help you to target the customers who are most likely to be interested in buying your products or services. You can buy mailing lists that focus on many different types of information.

Some of the most popular consumer mailing lists that businesses get include:

  • Local customers. Businesses that provide local services will try to get the lists of people who live right in the area where the business is located.
  • Age-group mailing lists. Some businesses target specific age groups which are most likely to buy their products. Baby boomer mailing lists are particularly popular with businesses that buy mailing lists.
  • Types of homes. It’s useful for a business to know who lives in a home. Are you trying to sell a service that’s perfect for families or do you want to get mailing lists that are filled with single home owners?
  • Language-based mailing lists. If you offer bilingual service at your place of business then you already knew that this is an asset. Exploit it by targeting people who speak that language. For example, many businesses order Spanish-speaker mailing lists.

Work with a service that provides many different types of mailing lists to figure out which ones are best for your business marketing.

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]]> http://www.digijournal.net/marketing/popular-consumer-mailing-lists/feed/ Promoting my Business Online http://www.digijournal.net/marketing/promoting-my-business-online/ http://www.digijournal.net/marketing/promoting-my-business-online/#comments Thu, 10 Sep 2009 17:57:00 +0000 digger28 http://www.digijournal.net/marketing/promoting-my-business-online/ online marketing I’ll be the first to admit that I am not tech savvy at all.  In fact, except for turning on the computer and checking my email, my computer skills are pretty much non-existent.  But, as a business owner, I see the value of having an online presence, so I have been looking at ways to make that happen.

After getting a website setup by a local website design firm, I was left with the daunting task of figuring out how to market the website.  At that point, I knew that I was way out of my league and that I would need some help to get things started.

I had my secretary do a search on any companies that offered seo in Tampa so that we could contact them to see what we needed to do to get our website ranking well in the search engines.  Though price was a concern, I knew that when it came to marketing, in most cases you get what you pay for, and being cheap about it wasn’t going to work very well.

After a number of presentations from firms that were interested in our business, we went with a company that could not only provide us with local Tampa pay per click advice but put a solid organic search results plan in place.  We have signed a three month contract, and after that point, we will evaluate how well the marketing is going and make adjustments as required.  I am really interested to see how things turn out.

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